Senior Website Manager

Samsung

I’ve managed the website for Samsung’s Newsroom, collaborating with global teams to publish the corporation’s stories, product photos and videos. I analyze website traffic and work on technical SEO to significantly grow organic search traffic, audience engagement and click-through rates.
Nothing excites me more than when a story that I worked on lands on the top of Google.

Joy screenshots
Photographer & Writer

Seattle Art Museum, NPR, Joy

I’ve always loved storytelling and have freelanced as a writer and photographer for the Seattle Art Museum, Joy the wedding app, National Public Radio, The Moth and other organizations. My goal as a writer and image maker has always been to delight audiences, surprise them with new information and encourage them to take meaningful actions.

SENIOR Communications Manager

Stevens Institute of Technology

In the past, I was the head of marketing and communications at the Stevens School of Business. In addition to managing websites content and operations, I lead a team of four staff members and several contractors, and oversaw their work in video production, graphic design, writing and social media. I collaborated closely with the Dean and faculty members to promote their programs and produced live events geared toward brand-building and student engagement.

WEB CONTENT STRATEGIST

University of Washington, Seattle

I was the lead producer of the University. of Washington’s website. I selected the top images and worked with writers on messaging. I ensured that the site was on-brand and optimized for mobile devices and multiple platforms. I worked on large digital campaigns that led to the enrollment of thousands of students and millions of dollars in donations from alumni and businesses.

Let’s connect

I am currently based near the Big Apple. This is a typical view of my mornings. If you’d like to chat and see how we can work together, reach out to me at sashamast7 at gmail. 

Sasha Mastroianni