Digital Production & Marketing
My knowledge of web content strategy runs deep. My responsibilities:
• Lead teams to create original, engaging content
• Produce mobile-friendly, SEO-friendly websites with clean, intuitive UX
• Design effective social media posts and email campaigns
• Analyze traffic for greater engagement
• Train other professionals on search engine optimization, corporate branding, WordPress, social media best practices
By the way, this is really my computer. No stock images were used on this site.
Writing & Speaking
I have written and spoken for many media outlets including Business Insider, The Moth, NY Times, National Public Radio and more. Topics include:
• The joys of being an Airbnb Superhost
• Body image, equity and inclusion
• Writing for the web
• Mobile-first web design
• Photoshop and WordPress trainings
PHOTOGRAPHY
Several years ago, I started a wedding photography company. Amazing adventures followed:
• I went to 50 weddings and made vibrant, emotional photos of people. I also became a photographer for the Seattle Art Museum.
• I learned a lot about clients, communication and compassion – and how to file small business taxes.
• I met hundreds of interesting people while taking photos of them, including the man who is now my husband.
Education
I believe in life-long learning, but here are my formal degrees:
Vassar College, B.A. English, cum laude
Seattle Community College, A.A. Web Design & Development
WEB DESIGN & BRANDING
In my past role, I was a lead producer of the University of Washington’s website. I selected the top images and worked with our communications team on messaging. I ensured that the site was on-brand and optimized for multiple platforms and mobile devices. I edited stories and sometimes, I also took the photos. My goal always was to engage the audience, delight them, and get them to take meaningful actions.
For a few years, I was a freelance photographer and digital marketer. My clients included the Seattle Art Museum, where I made images of their family programs and large public events (+5000 attendants) to use on their websites, email blasts and social media. I also worked with Joy, the now-popular wedding planning app when it was a small start-up raising its Series A funding. For Joy, I created beautiful images of couples and wrote many stories about how mobile devices are changing the way people plan and remember one of the biggest celebrations of their lives.
Contact
I am currently based in New Jersey, or what I like to think of as the West-West Side. I’m right across the Hudson River from mid-town Manhattan. This is a typical view of my mornings.
All images here were either shot or edited by me. No stock photos were used on this site.
